From products to Services

Is selling experiences instead of stuff one of the solution to overconsumption? The true performance of a product is to replace the act of purchase a good by the purchase of a service. This will lead to a significant decrease in material consumption and economic profit. The customers are attracted by the "personality" of the brand and... Continue Reading →

Ikea sustainable concept store in London

What is a concept store? It is a shop that sells a carefully curated and unique selection of products that connect to an overarching theme. Often they evoke a lifestyle that appeals to a specific target audience – they are inspirational. Handpicked products are pulled together from different brands and designers, and they usually span... Continue Reading →


Lamazuna is a french sustainable cosmetic brand with a Georgian name that means "young pretty girl". In 2010 Laëtitia started to sell washable microfiber makeup remover pad instead of using disposable tissues full of chlorine. In 2010 the french consumers were already interested in reducing waste and bad ingredients use in products.   Since then she... Continue Reading →

NOMA – America overconsumption

America by Will Ryman  “America” was created in 2013. It is a  replica of Abraham Lincoln’s childhood log cabin that Will Ryman constructed out waste painted in gold. It is 14 feet wide, 14 feet long, and 13 feet tall.  The wastes are mainly chains, bullets, pills, assorted electronic components, jewelry, keyboard keys, and other... Continue Reading →

Ecoliteracy – education for sustainable living

California is teaching children sustainable daily practices. The Center for Ecoliteracy is dedicated to cultivating education for sustainable living. Students need to understand how nature works and how to live accordingly and there is no better way than experience this for real. Ecoliteracy encourages schools to teach and model sustainable practices. The Center was founded in... Continue Reading →

Pierre Rabhi & the hummingbird movement

This Algerian man initiated the Hummingbird movement in France - Mouvement Colibris. Pierre Rabhi is a recognized international expert fighting against desertification. He is a pioneer of organic agriculture in France. Since 1981 he teaches what he learned in Africa. He fights for small communities to be food self dependant and preserve their patrimony. He is... Continue Reading →

Zero Waste center in Paris France

Alternatives ways of consuming against overconsumption (to be and not to have). Zero Waste France launched a crowdfunding to build a Zero Waste center in Paris. They succeeded the 16/11/2016 with 155% of their goal (20 000€). This will be the first Zero Waste center in France. The Zero Waste community is really strong in... Continue Reading →

Art of simplicity by Dominique Loreau

This book speaks about a more simplified lifestyle. Dominique Loreau is a french woman who lives in Japan and got inspired by the culture of this country for her new decluttered lifestyle. The zen Japanese culture consist of applying the concept "less is more" in all circumstances. This book helps you step by step to let your... Continue Reading →

Fast Fashion

Fast fashion is a contemporary term used by fashion retailers to express that designs move from catwalk to retail quickly to capture current fashion trends (fashion marketing definition). Fast fashion was one of the driving forces of overconsumption in the U.S. in the 1980’s. Retailers working with this concept indirectly created the concept of disposable... Continue Reading →

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