Fast Fashion

Fast fashion is a contemporary term used by fashion retailers to express that designs move from catwalk to retail quickly to capture current fashion trends (fashion marketing definition). Fast fashion was one of the driving forces of overconsumption in the U.S. in the 1980’s. Retailers working with this concept indirectly created the concept of disposable... Continue Reading →

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Water overconsumption

Who didn’t see Steven Soderbergh’s movie Erin Brockovitch?  Raise your hand and go watch it before continuing this article. This famous movie with Julia Roberts is inspired by a real story explaining water pollution in the USA by a power company. Industries pollute water which is giving cancer to the population. I was thinking that... Continue Reading →

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