Ikea sustainable concept store in London

What is a concept store? It is a shop that sells a carefully curated and unique selection of products that connect to an overarching theme. Often they evoke a lifestyle that appeals to a specific target audience – they are inspirational. Handpicked products are pulled together from different brands and designers, and they usually span... Continue Reading →



Lamazuna is a french sustainable cosmetic brand with a Georgian name that means "young pretty girl". In 2010 Laëtitia started to sell washable microfiber makeup remover pad instead of using disposable tissues full of chlorine. In 2010 the french consumers were already interested in reducing waste and bad ingredients use in products.   Since then she... Continue Reading →


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