Here are some extracts of my midterm presentation. I will post the full presentation on "Issuu" in June when it will be finished. Don't hesitate to comment as feedback !
Is selling experiences instead of stuff one of the solution to overconsumption? The true performance of a product is to replace the act of purchase a good by the purchase of a service. This will lead to a significant decrease in material consumption and economic profit. The customers are attracted by the "personality" of the brand and... Continue Reading →