From products to Services

Is selling experiences instead of stuff one of the solution to overconsumption? The true performance of a product is to replace the act of purchase a good by the purchase of a service. This will lead to a significant decrease in material consumption and economic profit. The customers are attracted by the "personality" of the brand and...

Lamazuna

Lamazuna is a french sustainable cosmetic brand with a Georgian name that means "young pretty girl". In 2010 Laëtitia started to sell washable microfiber makeup remover pad instead of using disposable tissues full of chlorine. In 2010 the french consumers were already interested in reducing waste and bad ingredients use in products.   Since then she...